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Communication in Transition:
We Clarify. Analyze. Comment.
Turning Point of Defense Industry

How the Defense Industry's Reputation Has Shifted

From taboo to pillar of security: How Germany's historic turning point is reshaping the defense industry's reputation and what this means for communication.

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The illusion of change under control

Transformation is not a linear process. Change requires a sound communication strategy – and unconditional honesty.

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Caught off guard

Adidas-to-Nike switch sends Shockwaves through the DFB. A comment by Uwe Wolfinger.

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Understanding the Difference

Personal Branding and CEO positioning are distinct approaches that complement each other. An article by Julia Kroeber-Riel.

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Make it matter – Richtig ankommen

This book is part of our DNA: “Richtig ankommen” by Julia Kroeber-Riel on strategy in corporate communication – the founding impulse for superconsult.

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Fit for LinkedIn: Positioning. Visibility. Impact.

One day: sharpen your positioning in the morning, go LinkedIn-ready in the afternoon – first post included.

Result: a clear profile and a roadmap to your first

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Strong Women Needed

Equal opportunities for women and men in the job market? Still far from reality. That’s why we launched an initiative close to our hearts: the superwomen initia

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superconsult Gesellschaft für strategische Kommunikation mbH

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