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Communication in Transition:
We Clarify. Analyze. Comment.
Golden sun sculpture with a face on the roof of a stone building above the sea, Jeff Koons' Apollo Wind Spinner on Hydra.

The Summit of Weightlessness

The summit is where the most celebrating—and the most mistakes—take place. On the weightlessness of the successful and the grounding effect of CEO positioning.

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Luchs auf einem Felsen im Wald, wachsam und fokussiert. Symbolbild

CEO positioning begins with proximity

CEO Positioning is a very distinctive discipline. It is far more than just a narrative. We approach the subject like true profilers.

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Riffhai gleitet durch flaches, klares Wasser. Symbolbild

How the Defense Industry's Reputation Has Shifted

From taboo to pillar of security: How Germany's historic turning point is reshaping the defense industry's reputation and what this means for communication.

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Vogelschwarm über einem Hochhaus, Symbolbild zum Beitrag "Die Illusion der kontrollierten Veränderung"

The illusion of change under control

Transformation is not a linear process. Change requires a sound communication strategy – and unconditional honesty.

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Caught off guard

Adidas-to-Nike switch sends Shockwaves through the DFB. A comment by Uwe Wolfinger.

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Understanding the Difference

Personal Branding and CEO positioning are distinct approaches that complement each other. An article by Julia Kroeber-Riel.

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Make it matter – Richtig ankommen

This book is part of our DNA: “Richtig ankommen” by Julia Kroeber-Riel on strategy in corporate communication – the founding impulse for superconsult.

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Fit for LinkedIn: Positioning. Visibility. Impact.

One day: sharpen your positioning in the morning, go LinkedIn-ready in the afternoon – first post included.

Result: a clear profile and a roadmap to your first

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Strong Women Needed

Equal opportunities for women and men in the job market? Still far from reality. That’s why we launched an initiative close to our hearts: the superwomen initia

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