Make it matter.
Your message. Your Image. Your success.
We are the consulting boutique for strategic communications,
PR, and CEO positioning.
superconsult empowers executives, managing directors, and founders to build visibility, relevance, and reputation – across traditional media, on LinkedIn, and through direct engagement with their stakeholders.
From transformation processes and crisis communication to developing communication strategies, we deliver outstanding advice and effective execution. Backed by decades of experience and a keen sense for the issues shaping today and tomorrow.
More about usOur services
Communication Strategy & Positioning
We develop robust communication strategies and sharpen corporate and CEO profiles – with a clear story, precise key messages, and content tailored for traditional media, LinkedIn, and all stakeholders.
Change Communication
We make your transformation process understandable and engaging, bringing your organization and stakeholders along while keeping momentum – with roadmaps, narrative development, dialogue formats, and impactful leadership communication. For transformations, M&A, and IPOs.
Crisis Communication
We prepare you and guide you through critical moments: crisis manuals, processes, roles, Q&As, spokesperson training – ensuring fast, structured communication that builds and preserves trust.
Reputation Management
We shape and safeguard your reputation systematically: content strategy, internal and external communication, stakeholder dialogue, and monitoring. Building trust capital step by step.
Media Relations
We secure coverage for the right topics – not just more of them – in the most relevant outlets and at the right events. Expert media training included.
Corporate & Personal Branding
We craft compelling public profiles for companies, executives, and founders – built on substance, not self-promotion. Differentiated, not interchangeable.
Interim Communication Management
When speed is essential: we step in and take on communication responsibility temporarily. Acting as your CCO or external press office, we provide continuity and calm in turbulent times.
Editorial & Content Execution
We translate strategy into powerful, consistent content across every channel – on-brand and 360-degree communication.
Our News
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„Julia and Uwe from superconsult are equally strong in strategy and execution – a rare combination. They have supported me since my start at Weleda and have played a key role in sustainably strengthening our company’s reputation."
„I know Julia Kroeber-Riel as a crystal-clear strategic thinker and highly experienced communicator. Even as a manager in the corporate environment, she always acted with an entrepreneurial mindset."
„superconsult are true professionals. They know how to position companies and their leaders in a compelling and credible way. And they do it in their own distinctive style: personal, insightful and fast."
„The LinkedIn program at superconsult was a process of clarification—of my attitude, my style, my positioning. I didn't just learn how the platform works. I also learned how I can be personally effective there."
Questions & Answers
superconsult is a consulting boutique for strategic corporate communications based in Munich. We advise CEOs, executives, founders and communications leaders: from positioning and strategy to execution – in traditional media, on LinkedIn and in direct dialogue with stakeholders.
For CEOs, board members, founders, managing directors and communications leaders seeking strategic clarity and fast, effective execution. And equally for individuals working on their positioning – for instance during phases of professional reorientation.
At superconsult, the founders work on every mandate themselves – throughout, not just in the pitch. Julia Kroeber-Riel and Uwe Wolfinger carried responsibility as heads of communications in international corporations and know corporate processes from the inside. No minimum volume, no handover to a junior team.
The method superconsult uses to develop communication strategies – for companies as well as individuals. Seven steps take you from gathering information through analysis to a finished, actionable strategy. Fully described in "Richtig ankommen" (2024) by Julia Kroeber-Riel.
superconsult works with fixed prices for strategy projects (from €25,000) and monthly retainers for execution (from €10,000). The exact scope is defined in a short scoping session – predictability for everyone involved. The initial consultation is free of charge.
Usually very quickly: an initial meeting at short notice, kick-off within a few days. In acute crisis situations, on the same day – with a non-disclosure agreement from the very first conversation if desired.
The supreme discipline of strategic corporate communications. Convincing CEO positioning answers three questions: What does this person stand for? Why are they credible? How do they contribute to business success? It emerges from the interplay of personal and professional identity – and is not to be confused with self-promotion or collecting followers.
Interested?
Let’s talk – via video call, on the phone, at our office, or at yours.
superconsult GmbH
Telefon +49 89 2323816-0
superconsult Gesellschaft für strategische Kommunikation mbH
Viktoriastrasse 7
80803 München
info@superconsult.de
www.superconsult.de