“Make It Matter” (Richtig ankommen)
25.08.2025
What do Sun Tzu, Clausewitz, and Machiavelli have to do with strategic communication? A great deal, as Julia compellingly demonstrates in her book. “Richtig ankommen” offers both: a solid theoretical framework spanning great strategists through to Paul Watzlawick, and at the same time very concrete, practical recommendations for sustainable, successful communication – particularly in turbulent times like today.
Julia gets straight to the point: without strategy, nothing works. A communication strategy defines the guardrails for all activities, provides orientation during uncertainty, and shapes both planning and execution.
She describes the path to an effective communication strategy in detail, clearly, and accessibly – in seven steps. From practice, for practice. No rocket science – you just have to do it. To make sure you always arrive right. Across all channels.
Bottom line: Julia’s book is a standard reference for everyone who understands the added value of strategic communication. It’s written for companies, organizations, and individuals who want to shape their communication professionally and proactively instead of being driven by external factors.
So: buy it, read it, and start drafting your own communication strategy!
“Richtig ankommen” is available everywhere books are sold Amazon.
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