
Need support with your communications? CEO transition? Strategy shift? New venture? No Head of Communications? Reputation issues? Lack of visibility? A crisis?
We’ve designed tailored packages for (almost) every key challenge and occasion. Always there when it matters most.

Strategy & Positioning Package
Communication strategy and CEO positioning as the foundation of all activities – systematically in 7 steps.
- Comprehensive communication strategy including goals, stakeholders, messaging architecture, channels, and KPIs.
- Communication-roadmap with quarterly planning and annual overview.
- Media strategy aligned with your targets and audiences.
- CEO positioning with thought leadership themes.
- “First 100 Days” kit: ensuring a strong and lasting start for new CEOs.

Change Communication Package
Explain transformation clearly, keep momentum, secure acceptance.
- Compelling change story.
- Employee communications: content, tools, formats, and Q&As.
- Stakeholder alignment: mapping, dialogue plan, governance.
- 360-degree pulse check: sentiment, risks, action steps.

Crisis Communication Package
Be prepared – act fast, structured, and consistently when it matters.
- Crisis manual with roles, processes, and approvals.
- Issues management & monitoring.
- Crisis messaging playbooks.
- Media relations support and spokesperson function.

Media Relations Package
Relevance over reach – placement in the right media and on the right stages.
- Media roadshows & background briefings.
- Media monitoring & news dashboards.
- Interviews, op-eds, press releases.
- Speaker placement & keynote opportunities.
- Media training.

Corporate & Personal Branding Package
Ideal for law firms, practices, consultancies, solo entrepreneurs, and SMEs. Presence with substance, clear positioning, visible impact.
- Positioning including themes, messages, and proof points.
- Website concepts, design, and content.
- LinkedIn launch and strategy.
- Post and article writing support.

Interim Management Package
Continuity and stability when resources are stretched.
- Interim Head of Communications.
- Temporary spokesperson function.
- External press office.
- Team support and sparring.

Training & Development Package
Strengthening communication skills in teams – practical, up to date, measurable.
- Masterclass: Communication strategy.
- Bootcamp: Positioning.
- LinkedIn team workshop.
- Deep dive: Media relations.
- Q&A preparation & media training.

LinkedIn Kickstart Package (One-Day Session)
Become visible and start structured. One-day workshop with learning and action modules – AI included.
- Fundamentals of positioning: Positioning vs. personal branding.
- Develop your personal positioning.
- Inside LinkedIn: How it works, success factors, do’s & don’ts.
- Profile deep dive: build or optimize your profile.
- Topic development with content plan.
- Create and finalize your first post.
- Your content plan for the coming weeks.

superconsult Gesellschaft für strategische Kommunikation mbH
Viktoriastrasse 7
80803 München
info@superconsult.de
www.superconsult.de