“Julia Kroeber-Riel and Uwe Wolfinger are totally different – but complement each other perfectly.“

Julia Kroeber-Riel

... is an expert in CEO positioning and strategic communication. After studying business administration in Germany, Spain, and the US, she spent more than 20 years in the automotive industry.

In her early professional years she built up digital marketing communication for Mercedes and Maybach and, most recently, as Head of Communications for Volkswagen’s commercial vehicles division accompanied major transformation processes. During the founding, growth, and IPO of Traton SE, she held key leadership roles.

In 2024, Julia published her first book: “Richtig ankommen.” (“Make It Matter)” wich you can buy here.

Julia is a fast, experienced strategist. To find the right solution, she combines creativity with pragmatism.

“Communication is critical to success. Good communication increases company value; poor communication can destroy it in no time. That’s why it must be taken seriously – and always approached strategically.”

Uwe Wolfinger

… brings many years of experience as a communications executive – with DAX-30 corporations, mid-sized companies, family-owned businesses, and during phases of transformation, restructuring, and realignment.

A defining chapter: 14 years at Linde, where he was responsible for Media Relations, internal and external communications and successfully supported the company’s journey from a little-known conglomerate to the world’s leading and well-respected gases and engineering group. Most recently, Wolfinger led the communications at retail company Ceconomy and MediaMarktSaturn.

He masters the full spectrum of corporate communications, is crisis-tested, and a trusted partner at board level. In short: he knows what he’s talking about when he says:

“Quality shows in execution. What matters is getting things on the road. We don’t just talk – we do.”

Ellen Schuchert

… is a social media expert, strong in concept development, and a true all-rounder: business graduate, flight attendant, yoga teacher, globetrotter, language talent. Super sporty, wide awake, and open-minded. The world is colorful – and Ellen is right in the middle of it.

Maxie Denk

… is a passionate concept developer and project manager. As a business graduate, she values efficient processes – clear, structured, and very well organized. As a communications scholar, she knows how to present topics in a way that makes them resonate. Ideally in 360 degrees.

Our values:

Clarity. Excellence. Integrity. 

How we are and work:

We are resilient – like the solutions we develop for our customers. We have experienced a lot and remain relaxed. In every situation.

We work goal-oriented, quickly and with concentration. We do not allow ourselves to be distracted. We focus on the task you give us. We are creative. Because convincing communication doesn't come off the shelf.

We take things personally. For us, communication is a “matter for the boss”. Our customers have continuous access to the founding team - from the beginning of the project to the end.

Relevance is our touchstone. We question what we do. We separate what is important and what can be dispensed with. And thus, provide orientation.

Our Model

We use superconsult’s 7-step model to develop the right communication strategy:

Memberships:

superconsult Gesellschaft für strategische Kommunikation mbH

Viktoriastrasse 7
80803 München

info@superconsult.de
www.superconsult.de

Impressum
Datenschutz